RMC
Sport

When Altice Media acquired premium sports broadcasting rights in France, they needed an entirely new streaming platform. Fast. RMC Sport had to launch as a credible challenger to established players, delivering live channels, on-demand replays, highlights, and documentaries across every screen: mobile, tablet, web, and connected TV.

The brief was ambitious: design a complete OTT ecosystem from scratch, with a visual identity bold enough to hold its own against established streaming incumbents, flexible enough to scale across platforms with fundamentally different interaction paradigms: touch, cursor, and remote control.

I directed the creative vision across all platforms, establishing a shared design language that adapted to each context. The TV experience prioritised lean-back browsing and full-screen immersion, while mobile focused on quick-access live scores and one-tap viewing.