Case Study
RMC
Sport
Creation of a global OTT solution across TV, web and mobile — bringing content to the users wherever they are, whenever they want. Live channels, replays, documentaries and more.
When Altice Media acquired premium sports broadcasting rights in France, they needed an entirely new streaming platform — fast. RMC Sport had to launch as a credible challenger to established players, delivering live channels, on-demand replays, highlights, and documentaries across every screen: mobile, tablet, web, and connected TV.
The brief was ambitious: design a complete OTT ecosystem from scratch, with a visual identity that felt bold enough to stand out in a crowded market but flexible enough to scale across platforms with fundamentally different interaction paradigms — touch, cursor, and remote control.
I directed the creative vision across all platforms, establishing a shared design language that adapted intelligently to each context. The TV experience prioritised lean-back browsing and full-screen immersion, while mobile focused on quick-access live scores and one-tap viewing.
