Creative Direction · 2023
International
Cricket Council
Rebranding of the ICC's digital platforms, building a full sport experience from editorial news to data-rich live matchcenters, for 2.5 billion fans worldwide.
Cricket is the second most-watched sport globally, yet the ICC's digital presence felt like an afterthought: a legacy platform weighed down by outdated information architecture and a visual language that didn't reflect the energy of the sport or the passion of its 2.5 billion fans worldwide.
The brief: completely rethink the ICC's web & app experiences, from editorial content and tournament hubs to live matchcenters packed with ball-by-ball data, player stats, and real-time commentary, all unified under a fresh digital identity that could flex across World Cups, bilateral series, and regional qualifiers.
I directed the creative vision for the entire platform by designing a modular system that could adapt to the rhythms of the cricket calendar, scaling up for major tournaments and scaling down for quieter periods. All this while staying relevant between tournaments, not just during them.
