Creative Direction · 2023
beIN
Sports
Full redesign of beIN Sports News digital platforms, delivering faster news, live scores, and video for one of the world's largest sports broadcasters.
beIN Sports had grown into one of the largest sports networks on the planet, but their editorial platforms hadn't kept pace with the broadcast quality. The news website and app felt disconnected, with outdated navigation patterns and interfaces.
The goal: design a unified, content-first digital experience that could handle the volume and velocity of a 24/7 global sports newsroom, across web, iOS, and Android, while establishing a scalable design system for the broader beIN ecosystem.
I led the creative direction across all platforms, working with beIN teams to rethink content hierarchy, live-score integration, and video-first layouts. The result was a cohesive system that cut time-to-story, put live scores front and centre, and scaled cleanly across the full beIN digital footprint.
