Case Study
International
Cricket Council
Rebranding of the ICC's digital platforms — bringing cricket's global governing body into the modern era with a complete sport experience from news to data-rich matchcenters.
Cricket is the second most-watched sport globally, yet the ICC's digital presence felt like an afterthought — a legacy platform weighed down by outdated information architecture and a visual language that didn't reflect the energy of the sport or the passion of its 2.5 billion fans worldwide.
The brief: completely rethink the ICC's web & app experiences, from editorial content and tournament hubs to live matchcenters packed with ball-by-ball data, player stats, and real-time commentary — all unified under a fresh digital identity that could flex across World Cups, bilateral series, and regional qualifiers.
I directed the creative vision for the entire platform by designing a modular system that could adapt to the rhythms of the cricket calendar, scaling up for major tournaments and scaling down for quieter periods. All this while keeping fans engaged year-round.
