Case Study
beIN
Sports
Full redesign of beIN Sports News digital platforms — delivering a modern, content-first experience for one of the world's largest sports broadcasters.
beIN Sports had grown into one of the largest sports networks on the planet, but their editorial platforms hadn't kept pace with the broadcast quality. The news website and app felt disconnected, with outdated navigation patterns and interfaces.
The goal: design a unified, content-first digital experience that could handle the volume and velocity of a 24/7 global sports newsroom — across web, iOS, and Android — while establishing a scalable design system for the broader beIN ecosystem.
I led the creative direction across all platforms, working with beIN teams to rethink content hierarchy, live-score integration, and video-first layouts. The result was a cohesive system that brought a modern UX & UI and improved content discoverability.
